Users will soon have a new feature that allows them to cut down on the quantity of AI-made content appearing in their streams. This initiative comes as the company announced that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising channels on a popular video site only show clips produced artificially. A considerable share of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that many people like content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own likes,” commented a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service tagged as made with AI. In total, more than 100 mn videos are submitted to the service daily, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they watch by using the topic control feature in the platform and selecting AI-made media. Additional categories that can already be modified under the filter cover news, style, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies mandate content makers to tag lifelike AI-generated content, and it bans malicious fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the service will from now on attach an artificially created label to content produced via its own AI tools, or flagged by an collaborative effort for identifying artificial media. This measure is designed to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2 million AI literacy fund for specialists and organizations to create informative material about ethical AI use. This program will assist charitable organizations dedicated to educating computer science.
Moderation Strategy
The video-sharing app has supported its content review process, during discussion over plans to make redundant hundreds of content moderators in Britain. It is planning to reduce 439 jobs in its trust and safety division in London, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A senior executive stated that people-led review would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
